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Start here: Audio of Charlie going through the kickoff process
PRINT THE KICK OFF INSTRUCTIONS PDF
Email templates for parents
Previous step: The Supporters List

Kick off Instructions

The kickoff should be completed in class so that you can give the students feedback.
You should delay the kickoff until the 
students have their supporters list completed and ready to go (20 - 25 names + email + phone).
​

NOTE: We are seeing an average of $12 raised per quality email address entered into the InstaRaise platform. 

First have the students take out their completed supporters lists or distribute them to the students at this time. If students have come to your kickoff without their supporters list or they only have their supporters’ phone numbers, ask them to take a few minutes to send a text to their supporters asking for their email address. 

Second allow them to participate in an in-class texting campaign using the QR code on your kickoff flyer.  Have the students record how many adults they shared their fundraising page with by text. Have a contest to see which class can share their InstaRaise page the most. Use the team goal charts (see below) to have the students shade in how many text messages they have sent. Ask: Can anyone send more than 20 text messages?

Play the kickoff video from this webpage.
The students should watch this video before having their phones out. 
​

After playing the video have the students go to www.instaraise.com and enter your 4 digit campaign ID to register (see email or InstaRaise Dashboard for campaign ID). Reward the students when they have registered and entered 3-5 adults with email as contacts. If the students need to complete the registration or add more supporters at home, they can return to their dashboard at home and use the "guided setup" feature on the dashboard. Guided Setup will take them back through the registration prompts.

InstaRaise Kickoff Video


In-class texting campaign

While many students will have no issue with participating in this campaign, some students won’t feel like doing this fundraiser or sending text messages. All the research I've read says that when students work together, they will have more will power / motivation to do things that they don't automatically feel like doing. Another factor that can increase will power / motivation is when you have a strong why. If you can get these “on the fence” students working together, you will be surprised at what they will accomplish when they work as a part of a group. Use the team goal charts to create a "2 pizza team". That's a team small enough that you could feed them with two pizzas. Have these students work together to send 100 - 125 text messages to adults who might support their campaign.
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THIS IS IMPORTANT: Tell them they can go ahead and shade in 2 squares to give everyone a little head start to their goal of 20 – 25 text messages.
Picture
Download the team goal chart
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